The Homestead Story
Our Past, Present and Future
Our History
The Homestead Group traces its beginnings to 1984, when Founder LOW Siew Thiam started Homestead Furniture, a retailer catering to the country’s growing middle-class. By the 1990s, Homestead achieved household name status and was the No.3 ranked furniture retailer in Singapore.
In the mid-1990s, Homestead expanded into Interior Design and was the showhome designer for private development projects by major property developers like CapitaLand, Keppel Land, MCL Land, and others. Today, Homestead focuses on real estate with a specialisation the living sector.
Honorary Advisors
CHEO CHAI HONG
Mr Cheo served as the Managing Director of UOB since 2005 where he was in charge of the credit approval function of middle market corporations. He was also MD in DBS Bank's Institutional Banking Department and the Director of Philippines' BDO Unibank. Mr Cheo has more than 30 years of experience in corporate and investment banking, project and credit management. Mr Cheo lends his expertise to Homestead in corporate finance.
STEPHEN JONES
Stephen transitioned into academia after a career in natural resource development culminating as Regional Director (Southeast Asia) and then Corporate Representative (Beijing) for a US Fortune 500 tech conglomerate. At Bangor University in 1994, he introduced the study of international business and entrepreneurship - at undergraduate, postgraduate and then executive levels. He was also director of the joint venture company between Bangor University and Manchester Business School for the delivery of distance-learning MBAs to post-experience executives globally. During this time he taught the MBA programme’s Marketing Strategy module. Across a range of projects he has established partnerships and taught in China, Dubai, Hong Kong, India, Ireland, Italy, Malaysia, Singapore, South Africa, USA, Uzbekistan and Zimbabwe. Stephen served on the advisory board for the creation of the North Wales Management Development Centre at Bangor University which included 56-bedded residential accommodation. He is currently the Director of Executive Education at Bangor Business School on a fractional two day per week appointment.
VINCENT CHIN
The Boston Consulting Group (BCG) is one of the world’s Big Three Management Consulting firms. Vincent Chin is the vice chair of BCG’s Public Sector practice globally and he also leads the firm’s Social Impact practice in Asia Pacific.. Armed with a computer science degree and an advanced business degree, Vincent began his career at two global companies at the forefront of the airlines and technology industries. In the public sector, Vincent has led numerous assignments, particularly in the economic and social development of countries, including work with their sovereign wealth funds. Vincent helps clients enact nationwide transformation programs that deliver greater wealth and well-being to their citizens. In the private sector, Vincent specializes in large-scale transformation and business model innovation. He has helped design and build breakthrough joint ventures, new low-cost models, and digital businesses. Vincent currently sits on several not-for-profit boards across the ASEAN region.
Our People
Passion with Purpose.
LOW JENG-TEK
Director
The Homestead Group is a real estate investment company which specializes in creating new value in both old and new properties – Quadrant, O22, and Homestead Halls. From 2006, we started acquiring apartments to try to improve the Postgraduate Housing experience. We furnished the apartments beautifully and rented them exclusively as full service premium apartments. This was our first “living solution” called The Residences by Homestead. With The Keystone, which we launched in 2018, we have five standalone projects which augment the community with the aim of Building Priceless Relationships.
SUE LYNN OLIVEIRO
Director
We believe so very much in every project and truly want to better the lives of the people whom we have been serving for the past 8 years via The Keystone. Our values of honesty, transparency, creativity and beauty will carry us through.