The Homestead Story
Our Past, Present and Future
The Homestead Group traces its beginnings to 1984, when Founder LOW Siew Thiam started Homestead Furniture, one of Singapore’s first Big-Box retailers catering to the country’s growing middle-class. By the 1990s, Homestead achieved household name status and was the No.3 ranked furniture retailer in Singapore next to IKEA and Courts. In the mid-1990s, Homestead expanded into Interior Design and was the showhome designer for private development projects by major property developers like Capitaland, Keppel Land, MCL Land, and others.
Passion and Expertise.
The Homestead Group is a real estate investment company which specializes in creating new value in heritage properties – Quadrant, O22, and Homestead Halls.
From 2006, we started acquiring apartments in Heritage and Dover to try to improve the MBA Housing experience. We furnished them beautifully and rented them exclusively as full service premium apartments.
“If it ain’t broken, don’t fix it. But if it is, don’t stop till it’s mended. In fact, keep going until it exceeds.”
I believe things can always be better. I go to work everyday wondering how I can make someone’s life easier and happier and that in turn makes mine more exciting and meaningful. What better way to live one’s life!
CHEO CHAI HONG
Mr Cheo served as the Managing Director of UOB since 2005 where he was in charge of the credit approval function of middle market corporations. He was also MD in DBS Bank's Institutional Banking Department and the Director of Philippines' BDO Unibank. Mr Cheo has more than 30 years of experience in corporate and investment banking, project and credit management. Mr Cheo lends his expertise to Homestead in corporate finance.
SUE LYNN OLIVEIRO
We believe so very much in every project and truly want to better the lives of the people whom we have been serving for the past 11 years via our corporate apartments outfit known as The Residences by Homestead.
Our values of honesty, transparency, creativity and beauty will carry us through.
I’m obsessed with smooth user journeys and I love implementing this mindset in traditional industries.
Ever since struggling to find suitable housing during my MBA, I’ve been passionate about innovative real estate solutions. Having started the restaurant software company Waitrr in 2015 I knew I want to focus on improving processes when discovering and booking accommodation for everyone’s needs.