The Homestead Story
Our Past, Present and Future
The Homestead Group traces its beginnings to 1984, when Founder LOW Siew Thiam started Homestead Furniture, one of Singapore’s first Big-Box retailers catering to the country’s growing middle-class. By the 1990s, Homestead achieved household name status and was the No.3 ranked furniture retailer in Singapore next to IKEA and Courts. In the mid-1990s, Homestead expanded into Interior Design and was the showhome designer for private development projects by major property developers like Capitaland, Keppel Land, MCL Land, and others.
Passion and Expertise.
Cheo Chai Hong
Mr Cheo served as the Managing Director of UOB since 2005 where he was in charge of the credit approval function of middle market corporations. He was also MD in DBS Bank's Institutional Banking Department and the Director of Philippines' BDO Unibank. Mr Cheo has more than 30 years of experience in corporate and investment banking, project and credit management. Mr Cheo lends his expertise to Homestead in corporate finance.